Results
Location
Genève, Switzerland
Summary
Two atracTable have been used to present an advertising campain in augmented reality and play an outstanding boat race. Guests could also manipulate futuristic 3D ships on two beMerlin.
The case
Atracsys was given the task to transform this yearly event into an incredible futuristic event every guest would remember. The theme of the night was the future of commodities and the objective was to get people to meet each other and improve the spirit of cooperation within the bank. To answer the needs of our customer, we developed an extremely innovative concept: the first interactive teambuilding on a multitouch surface.
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The solution
Visitors could navigate in an interactive presentation displaying the executive committee, locations, and even manipulate commodities ships of the future on two holographic screens equipped with a beMerlin. Two atracTable were installed in the other room, displaying annual reports, videos and the last advertising campaign in augmented reality. The highlight of the night was the exciting boat race: four players could race together at the same time around the world with virtual controls.
The result
The event has been a huge success: we installed all our material within a couple of hours and made it work perfectly during all night. Our system have been busy all the time, intriguing all visitors. They had a lot of fun on the boat race, trying to win for their team and beat the best scores.
