Results
Location
IHA Chicago, United States
Summary
An atracTable has been used for the launch of a new range of coffee machines to explain the different functionalities while emphasizing the innovation aspect of the machines.
The case
For the international launch of a new range of coffee machines, our client wanted to do something really special and present the machines in a very innovative way.We proposed them our atracTable for a stronger impact on their customers. Using interactivity was the best way to enhance the image of innovation of the machines.
The solution
We have designed a new way of interaction with the atracTable: the interactive X-ray frame. It allows to discover the inside of objects displayed on the table. Users were experiencing the technical advantage of the inner components of this new machine, the different colors, coffees and services our customer provides.
The result
This event in Chicago proved the reliability of our solution: it worked properly and impressed the guests. Our mission to give an added value to this product launch has been more than fulfilled.
