Results
Location
Vision Show, Stuttgart, Germany
Summary
After the success of the 58” atracTable the previous year, Sony ISS asked us a 35” atracTable to present its range of industrial cameras.
The case
For the Vision Show, the most important international trade fair for industrial image processing , Sony ISS wanted to present its range of cameras in an innovative way and use the atracTable as a tool for its sales representatives.
The solution
Each type of camera was represented by a token. When laid on the surface, visitors could discover more about the product: the media and some technical info. They could browse slides explaining the different characteristics of the cameras. The interface has been designed to be used by visitors alone and as a support for sales representatives.
The result
Sony ISS was very proud to differentiate from other booths and give an image of innovation to its range of cameras. The atracTable has attracted and impressed many people intrigued by this brand new technology. Our customer was very happy to communicate with this impressive device.
