Results
Location
Salon de la Photo, Paris, France
Summary
A beMerlin has been installed on our customer booth to present the functionalities of a new camera and to organize a futuristic photo contest.
The case
Atracsys was given the task to bring some interactivity on the camera manufacturer booth. We have been contacted by DDB Nouveau Monde, a famous french communication agency, for our advanced know-how in interactive marketing. Our experience in 3D product touchless manipulation helped us implement a very impressive application.
The solution
Visitors could manipulate the new camera in 3D with their arm, discover the functionalities of the camera, the different flashs and objectives and even virtually push some buttons of the camera. Information, pictures and videos were appearing in a futuristic way. The other part of the interface was a picture contest: visitors were invited to zoom on their favorite picture with two arms to vote for it.
The result
This installation has been a huge success, contributing to the image of innovation of our customer brand. Visitors were very happy and surprised to discover the new camera this way. Interacting this way with a screen was very new for most of them. Our system has been really reliable during five days of intense traffic.
