Results
Location
Boutique Bergomi, Milano, Italy
Summary
The Atracsys' ICU technology in a shop window to let passers-by virtually try Ray-Ban sun glasses.
The case
For the following days, the windows of Boutique Bergomi become interactive through an innovative construction. A magic mirror captures attention of passers' byes and offers them to virtually wear Ray-Ban sunglasses. The system invites them to get their picture augmented with the glasses of their choice inside the shop after their tries.
The solution
ICU - an advanced head tracking and facial emotion system - used in conjunction with augmented reality Software both developed by Atracsys enables the magic of this interactive marketing system. ICU - an advanced head tracking and facial emotion system - used in conjunction with augmented reality Software both developed by atracsys enables the magic of this interactive marketing system. The interface is very fun and intuitive: passers-by could chose their favorite glasses with a simple head movement. Aproving with a a vertical head movement was enough to select a pair of glasses and get he picture taken.
The result
Atracsys and La Cellula agency have provided a fully immersive Ray-Ban brand experience. There was always a long queue in front of the shop, where a special line had to be set up. More than 5000 persons have had their picture taken during this promotional week and the same amount entered the shop to take their printed picture with the Ray-Ban logo on it. A huge success.
