Interactive Marketing Consulting
We were there when interactive technology was first developed: from the hardware to the software, Atracsys knows it inside and out. Looking to tap into the power of this technology? Our interactive marketing and communications consultants provide you the full support you need.
Looking at the bigger picture to provide added valueOver the years, we have learned a thing or two about creating added value. When we advise you, we go beyond thinking of how to optimize your sales scenario or provide a new educational tool. We consider all of the ways to create applications that fit in with the other aspects of your business, such as your specific cross-channel activities (e- and m-commerce) and your IT infrastructure (ERP, CMS, etc.).
Adapting to your business every step of the wayWe have developed a proven process to ensure that we provide end-to-end support that is fully adapted to your organization. With our extensive experience and diverse clientele, Atracsys knows how to ask the right questions to get right results. From the very beginning, our consultants take the time to listen. It is only once we have a full understanding of your objectives, constraints, ideas and wishes that we go to the drawing board to propose adapted multi-touch concepts. From then on, we work closely with you to ensure that we meet all of your specifications.
Remember the very first multi-touch interfaces? We do! Things have evolved immensely since then. With years of experience, our interface specialists have comprehensive knowledge of the most effective ways to design interfaces for multi-touch tables, touchless screens, tablets and smartphones.
Ergonomic principles applied to all platformsOur interface designers know how to adapt to whatever platform you’ve chosen, whether it’s a small tablet, a giant multi-touch screen or a gesture-controlled device. They propose highly visual, intuitive layouts that incorporate your brand’s visual identity and meet your objectives. The result is the perfect interface for your platform: one that is ergonomic and reflects your brand’s DNA.
> Watch here how Nespresso took advantage of our creativity
A deep knowledge of Natural User InterfacesFor years, we have maintained our status as one of the world’s best designers of Natural User Interfaces (NUI). NUIs are interfaces designed to help people manipulate virtual content using their natural gestures. The word “natural” is key: most computer interfaces use artificial control devices (mouse, keyboard, etc.) that users must learn. Multi-touch technology uses NUIs to create easy, intuitive interactions. Navigating these interfaces is effortless from the very first time—the user experience couldn’t be any smoother.
tokenExperienceTokenExperience is a powerful, do-it-yourself interactive marketing tool. Interactive design and advertizing agencies, as well as marketing and sales departments, are using it to create their very own interactive multi-touch applications with tangible object recognition.
The best part? No programming is required. In just a few hours, build a customized multi-touch app that can be used on any Windows touchscreen device: everything from tablets to interactive tables and walls. With TokenExperience, Atracsys is providing endless possibilities... without endless hours of programming.
atracsys - tokenExperience (Atracsys tokenExperience - data sheet EN.pdf)
What makes Atracsys multi-touch applications so smooth, flexible and unique? Our incredible software.
The flexibility to adapt to your technologyOur clients are all different. They represent different sectors, are based in different countries and come in all different sizes. And most notably, they use different technologies. That’s why our software is adapted for different:
- programming languages
- software environments
- OS platforms
A smart way to collect business intelligenceWith the Atracsys Business Intelligence framework, you don’t have to wonder how or if your users are responding to your multi-touch app: it tracks and collects data about user interactions for you. Number of times a product is selected? Time the average user spends with your app? Yep, our technology tracks it all. And once this data is collected, it is compiled into easy-to-read reports, available in both print and online formats.
A framework for multiple benefitsWe developed our exclusive Atracsys Core Framework with SmORe+ tag recognition technology to provide:
- Remarkably responsive applications for a smooth user experience
- Robust tag detection for interaction with objects, enabling the detection to up to 4,000 unique tags
- Zero lag, regardless of how much content is displayed on the screen;
- Flexible upscaling of applications
- Multi-platform installations for the flexibility to use your app on a table, screen, smartwall, tablet or smartphone
Interactive Tables and Screens
Atracsys knows pretty much everything there is to know about interactive tables and screens. Not only do we make our own, but we resell and partner with the best brands out there.
We’ve got expert advice to giveThe iPhone was responsible for popularizing touchscreens, and we started to develop our own multi-touch screen—the atracTable—well before that. Since then, we have been tracking and testing all of the different brands and technologies on the market. We have comprehensive knowledge of all of the options out there, so you can count on us to recommend the best interactive device for your project and budget.
atracSurfaceThe atracSurface interactive multi-touch screen is the culmination of years of experience deploying multi-touch solutions worldwide. With atracSurface, you get flexibility (both vertical and horizontal mounting possible), reliability (professional, standard components), a smooth touch-feeling (special haptic, anti-glare glass) and an excellent user experience, all at a competitive price.Multiple users can gather around the atracSurface for simultaneous engagement with applications.
Users can also interact with applications using physical objects called easyTokens (patent pending): the atracSurface can detect up to 8 different easyTokens to interact with. Normally, such tangible object recognition is only available with expensive, highly specialized hardware, but the atracSurface allows you to intuitively explore content (images, slides, videos, 3D models, etc.) with physical objects using hardware that works out of the box.
atracsys - atracSurface (Atracsys atracSurface - data sheet EN.pdf)
MultiTaction Cell DisplaysAtracsys is official reseller of MultiTaction Cell Displays in Switzerland and France.
MultiTaction® Cell displays are less than 20 cm deep. They accommodate ultra-fast response time. Sensitivity to external lighting is eliminated.
All MultiTaction Cells:
Track unlimited touch points, including hands, fingers, fingertips, 2D markers, real-life objects Can be set up as a wall or as a table Frameless thin bezel design with smooth edge-to-edge front safety glass Can easily be embedded in custom furniture
More on http://multitouch.fi/products/
MultiTaction Cell Data Sheet (SpecSheet_multitaction_Embedded_55in_2012_June.pdf)
Microsoft PixelSense (Samsung SUR40)Samsung SUR40 is the new generation of Microsoft® Surface® experience featuring PixelSense™ technology, which gives LCD panels the power to see without the use of cameras. Building from the innovation of the first version of Microsoft® Surface® and Samsung’s leading display technology, it is now possible for people to share, collaborate and explore together using a large, thin display that recognizes fingers, hands and other objects placed on the screen.
Our very own atracTable & atracBarThe atracTable and atracBar are interactive surfaces that respond to the touch of your fingers. Both devices have the following features.
- Multi-touch: they can sense multiple fingers at the same time
- Multi-user: several people can use them at once
- Object & tag recognition: they can recognize objects that are placed on their surface, incorporating them right into your application’s interface
atracTable data sheet (Atracsys atracTable - data sheet EN.pdf)
Interactive multi-touch apps aren’t just for large screens and tables. We’ve mastered their deployment to mobile devices too.
In sync with your current technology
Adapting to multiple operating systems without added costDoes your company use mobile phones or tablets that run on iOS or Android? The Atracsys fusionApps framework lets us deploy apps to both operating systems using the same source code. That affords you:
- Flexibility to deploy to multiple platforms, regardless of the operating system
- Rapid deployment to multiple platforms
- Two platforms for the price of one: whether your app is deployed to a mobile device using iOS or Android, the source code stays the same... so there’s no reason you should pay more.
Atracsys developed the first touchless screen in 2007: the beMerlin. Since then, we’ve been creating amazing apps for touchless, gesture-sensitive screens.
Kinect: magic from MicrosoftAnother fantastic motion-sensing device is the Microsoft Kinect. We’ve been creating interactive applications that are compatible with Kinect since 2011. With it, users can navigate interfaces on a screen using both gestures and spoken commands.
beMerlin: a truly enchanting experienceImagine interacting with virtual content without ever even touching a screen. The beMerlin makes this magical experience possible. Our device senses hand gestures for touchless interaction with virtual content. Users can scroll, select, zoom in, zoom out and rotate objects 360°—all with simple hand gestures.
At the heart of this touchless technology is the beMerlin camera, which “sees” the users’ hands. The camera is located just above the screen, pointing downwards. It is linked to a computer that processes the gestural information.
Differentiate yourself from the competitionOffer something your customers have never seen before. Make them feel in control by letting them decide what they want to see and give them the possibility to browse through the content by simply moving their heads, hands, body or change their facial expressions.
> See how Ray-Ban benefited from Atracsys face detection technology
Atracsys exclusive ICU TechnologyWe humans are pretty adept at detecting facial nuances, gender, age and emotions. Atracsys technology can too!
If you’ve dreamt up an interactive experience that involves face detection, we can make it happen. We’ve integrated face detection and tracking features to many customer apps, enabling real-time:
- face and facial expression tracking,
- gender estimation,
- age estimation.
Atracsys technology can also track multiple faces at once. Our customers use these features for anything from gathering statistical data to achieving that “wow” effect.
If the devices on the market aren’t quite right, we can customize hardware to meet your needs and objectives. Atracsys has years of experience offering state-of-the-art hardware solutions to agencies, small businesses and multinational companies.
Custom-made HardwareWe have been developing custom projects for more than five years. We are used to work with communication agencies or multinational companies to answer their needs with state of the art technological solutions, including live streaming video stations, etc.
How we work with you
At Atracsys, we see ourselves as your partner, providing our full support every step of the way
- We build a stellar concept based on your objectives
- We select the right hardware to buy or rent
- We program the software behind your application
- We transport and install everything on location
- We provide full after-sales service
tokenExperienceTokenExperience is a powerful, do-it-yourself interactive marketing tool. Interactive design and advertizing agencies, as well as marketing and sales departments, are using it to create their very own interactive multi-touch applications with tangible object recognition. The best part? No programming is required. In just a few hours, build a customized multi-touch app that can be used on any Windows touchscreen device: everything from tablets to interactive tables and walls. With TokenExperience, Atracsys is providing endless possibilities... without endless hours of programming.